Part 1
This assignment asks you to review and analyze the “Costco” case study on pp. C-18-42 of your textbook and respond to the following questions using both theory and practical managerial thinking.
For this assignment, write a 1–2 page double-spaced analysis.
Evaluate Costco’s business model. Is the company’s business model appealing? Why or why not?
Describe the core values or business principles Jim Sinegal stressed at Costco.
Evaluate the competition in the North American wholesale club industry. Which of the five competitive forces is strongest and why?
Use the information in Figures 3.4, 3.5, 3.6, 3.7, and 3.8 (and the related discussions in Chapter 3) to complete a five-forces analysis of competition in the North American wholesale club industry.
References and citations:
Provide at least two quality resources from the Strayer Library and/or outside sources.
Note: Wikipedia and Web-based blogs do not qualify as credible resources.
In-text citations are required when paraphrasing or quoting another source.
Part 1 This assignment asks you to review and analyze the “Costco” case study on
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