You will analyze the company′s current situation, consider the actions of competitors, and evaluate
developments in the industry sector.For the analysis, you will look at the various frameworks that will lead to the recommendations.
STP Model
Ansoff’s Matrix – if the recommendation is market or product development, who will be the target market?
Porter’s Generic Strategies/Bowman Clock
Value Proposition Canvas
The assignment will require you to make evidence-based recommendations:
As you look at the recommendations, remember they must be strategic (long term)
You must explore the strategic capabilities – does the company have the resources to pursue the strategic
route?
Explore the feasibility of recommended route – how will it affect the business’ strategic
direction/mission/vision of the company?
3600 words total.
You will analyze the company′s current situation, consider the actions of compet
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