write an individual report of 3500 words on Marriott international woranalysing their chosen example of an innovative company and their capability as an innovator (see Forbes list of innovative companies). The report will give particular emphasis to the role of creativity within the company and how value is captured from creativity through design and new product/service development management. The report should explore aspects such as:
Innovation strategy, internal processes and structures for innovation
Sources of innovation, open vs close innovation
Innovation management
Innovation capability/innovation performance
Through the application of the Innovation Pentathlon Framework by Goffin and Mitchell (2017, p.29)Explore the key topics of creativity, innovation and ingenuity, and related theories, in literature
Use articles from the resource list to initiate research and then start identifying further works to build your understanding of the concepts
Use data collected on the company, illustrate how the company relates to the topics identified in the literature
Outline why the company is defined as innovative, based on how it relates to concepts in the literature (not only because it is on an innovative company list). Explore the company’s innovation capability at:
an individual level (people as creative resources)
an organisational level (managing the innovation process)
Explore how the company works with other parties to develop products/services and come up with new ideas (ingenuity and networking)
Explore how the company protects their innovative position from competitors
Building on the above, analyse the feasibility of addressing a problem affecting the company’s industry, in order to further enhance the long-term performance and competitive advantage of the chosen company
write an individual report of 3500 words on Marriott international woranalysing
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