Week 1 Discussion
Introduction and Your Customer Experience
Introduce yourself to your classmates and professor. A picture of yourself is always welcome.
According to Godin, to succeed in digital marketing, it is necessary to “identify a population with a certain worldview, frame your story in terms of that worldview and you win.” Let’s explore this concept from the customer’s perspective.
Pick one social media channel where you receive marketing messages – e.g. Facebook, Twitter, Instagram, etc.
What companies are currently marketing to you on that channel? What products or brands are they presenting to you?
Why do you think those companies selected you as a prospective customer? Which of those products or brands are interesting to you and why?
Week 1 Discussion Introduction and Your Customer Experience Introduce yourself t
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