Using the company you selected in Week 1, perform a marketing objectives analysis based on its Web presence and online value proposition. Remember that a Web presence may include not only a website, but blogs or social media sites such as Pinterest, Twitter, or Facebook. Describe and evaluate evidence of “sell, serve, speak, save, and sizzle” objectives that you find. For instance, a “sell” objective may be to achieve a given number of direct sales on a website. What evidence can you find that will lead to a direct sale on the site? What can be improved on the site to achieve more sales? Remember that an objective can be supported through a call to action that makes up the first step toward a sale. An example cited in the textbook is the free DVD call to action on the Ultralase website. (Chaffey & Smith, 2017, p. 25). Submit your answers in a Microsoft Word document containing 600–800 words. All written assignments should follow APA rules for attributing sources. Reference Chaffey, D., & Smith, P. R. (2017). Digital marketing eXcellence (5th ed.). New York, NY: Routledge.
Using the company you selected in Week 1, perform a marketing objectives analysi
Important - Read this before proceeding
These instructions reflect a task our writers previously completed for another student. Should you require assistance with the same assignment, please submit your homework details to our writers’ platform. This will ensure you receive an original paper, you can submit as your own. For further guidance, visit our ‘How It Works’ page.
