To what extent do automated recommender systems shape contemporary society, and

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To what extent do automated recommender systems shape contemporary society, and what are their implications for individuals, businesses, and society at large? In your response, explore the applications, advantages, and limitations of these systems, while also critically analyzing the ethical considerations they raise. Consider how automated recommender systems influence decision-making processes, consumer behavior, and societal dynamics, and evaluate their potential impacts on privacy and fairness, when considering individuals, businesses, and society as a whole.
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make a substantial initial post (500 words minimum) responding to the discussion prompt questions while citing at least two credible sources.
APA 7th Edition format is required for initial discussion posts.
Your two references should be one scholarly and one supportive that further substantiate the significance of your comments.  The scholarly reference should be drawn from reputable academic journals or books, while the supportive reference can be sourced from industry reports, reputable news articles, or credible business publications. Then use those references to explain your thoughts and ideas.

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