This assignment must include a
title page that has the name of the project topic in it. Each of the five questions should be
numbered and written out in its entirety in the pages that follow. The entire document (all five
questions, combined, but not counting references) should be at least 600 words (12-point Times
New Roman font, double-spaced), and include a separate references page. All content must show
direct application to the topic and exclude definitions of terms and general explanations of
generic marketing topics. The assignment should be submitted as a Microsoft Word document. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources that can be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, etc.), practitioner publications (Wall Street Journal, Ad Age, etc.), and the course textbook
This assignment will be written from Coca-Cola’s market manager’s point of view. All questions should be regarding Coca-Cola’s company. Please use references from the Journal of Marketing, Journal of Marketing Research, Wall Street Journal, and the attached chapter slides. The textbook used is McGraw Hill Marketing Management, if you need any additional info from the textbook, let me know and I will be happy to attach it. Lastly, I have attached the instructions for the assignment as well. Please ensure that the assignment is AI tool and plagiarism-free.
Please see the questions below for this assignment:
Q1. Explain the selected pricing strategy (penetration, skimming, competitor-based, etc.).
(Ch.11)
Q2. Discuss various pricing tactics (product line pricing, captive pricing, price bundling, etc.)
that have or would prove effective in stimulating sales. (Ch.11)
Q3. Explain the channels of distribution (manufacturer to retailer to consumer, etc.) used to
distribute the product/service. (Ch.12)
Q4. Discuss the distribution strategy (intensive, selective, exclusive) relevant to the
product/service. (Ch. 12)
Q5. Explain the firm’s use of e-channels, e-retailing, or other non-traditional methods of
distribution. (Ch.12)
This assignment must include a title page that has the name of the project topic
Important - Read this before proceeding
These instructions reflect a task our writers previously completed for another student. Should you require assistance with the same assignment, please submit your homework details to our writers’ platform. This will ensure you receive an original paper, you can submit as your own. For further guidance, visit our ‘How It Works’ page.
