Then review the Recurring Case Scenario on page 20 and 21 of Marketing Research for Small Business: An Efficient and Effective Functional Approach.
Describe the marketing research process you recommend to Matt Brown, owner of Everything Automotive.
Based on this week’s Learning Resources, address the following:
Explain steps 1 and 2 of the marketing research process so that Matt Brown understands what you recommend and why.
Step 1: Define the problem. Successful marketing research starts with clearly defining the problem and research objectives.
Step
2: Develop an approach to the problem. Clearly explain the types of
research needed, such as exploratory, descriptive, and/or causal, and
why.
In your responses to your classmates’ posts, draw upon the course content and address the following:
Identify how the student properly applied course concepts.
Identify any concepts that may have been overlooked and explain how including them can improve the result.
Be sure to cite sources to support your position. Your goal is to show that you understand the concepts and can apply them appropriately.
