Should be 300-400 words long, using at least one properly cited outside source in addition to the text. The content of your discussion should reflect the application of concepts learned in the module.
View this TED TALK presented by Gaby Berrios. She is challenging the assumption that Gender-Based marketing is not the best way to go about creating a promotional campaign. In her 10-minute video, she shares the results of market research studies all over the world showing that gender is only a small factor when it comes to effective marketing. After you have viewed the video, summarize a couple of points that she made that you found particularly relevant, and share a time when you felt uncomfortable or irritated due to a gender-heavy focus.
TED@BCG Mumbai Video, by Gaby Barrios, 2019 | Why Gender-Based Marketing is Bad for Business
Video URL: https://www.ted.com/talks/gaby_barrios_why_gender_based_marketing_is_bad_for_business
Should be 300-400 words long, using at least one properly cited outside source i
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