Please read the ATTACHED
article from Anita Elberse “Live Nation and Pharrell Williams”
(2020.)
Then, please discuss the following questions and write a
four-page paper (double spaced) with your conclusions.
1.- Was Live Nation right to lend its support to Williams’
proposed festival? Why or why not?
2.- How could Live Nation best support the endeavor? What
kind of resources would be most critical to the festival’s success?
3.- Were partnerships like the one Live Nation had formed
with Williams’ company, I Am Other, the way forward for Live Nation as a
company when working with major artists?
4.- Looking toward the future, how could Live Nation—a
company that has dominated the live music space for decades—best continue to
create value for artists and their managers?
Please include three (3) sources of your choice (with the
Elberse’s article, they will be four sources.)
Many thanks!
Please read the ATTACHED article from Anita Elberse “Live Nation and Pharrell W
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