Objective: The primary objective of this bachelor project is to investigate and

Objective:
The primary objective of this bachelor project is to investigate and analyze the digital transformation strategies at Per Aarsleff A/S, a leading entity in Denmark’s construction and civil engineering industry. The study aims to understand how the integration of digital technology is reshaping the operational and strategic facets of the company.
Research Questions:
1. How is Per Aarsleff A/S integrating digitalization into its core business processes, especially in data collection and utilization?
2. In what ways does the company adapt to various digital working methodologies?
3. How does the digital transformation at Per Aarsleff A/S align with the stringent regulations for emissions and data management in the industry?
Methodology:
The research will employ a qualitative case study approach, utilizing both primary and secondary data. Primary data will be collected through interviews with key stakeholders at Per Aarsleff A/S, while secondary data will be sourced from company reports, industry publications, and relevant academic literature. The study will also include a comparative analysis with similar transformations in other leading construction firms to contextualize Aarsleff’s digital journey.
Expected Outcomes:
The project aims to provide a comprehensive overview of the digital transformation in the construction sector, with a specific focus on Per Aarsleff A/S. It is expected to reveal insights into how digital technologies can be effectively integrated into traditional industries and their impact on business models, productivity, and regulatory compliance.
Focus in general, and i will add more from my interviews later.