Need to write a proposal for my report. only 2000 words.
TOPIC: brand relevance and consumer loyalty through design innovation and strategic marketing: case study of Gucci.
Aim of this research is to critically evaluate how Gucci use design innovation and marketing strategies to improve brand relevance and consumer loyalty
1. To evaluate key factors impacting brand relevance and consumer loyalty in high brand fashion industry
2. To evaluate key elements and attributes of marketing strategies of Gucci
3. To critically investigate how Gucci use design innovation and marketing strategies to improve brand relevance and consumer loyalty.
Bullet points to write about and also I have attached one sample and also one more file for reference.
1.0 Background
2.0 Problem statement and rationale
3.0 Scope
4.0 Aim and objectives
5.0 Theory overview
6.0 Method of analysis
7.0 Reference (Harvard)
Need to write a proposal for my report. only 2000 words. TOPIC: brand relevance
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