In Unit I you selected a firm with global operations and discussed the key points from its global strategy and your perceptions of the firm. ****The firm used is Apple Incorporated****
For this assignment you will follow the strategic management process by performing an environmental scan (analysis) of the firm selected in Unit I. Address the following prompts within your assignment:
Perform an external environmental analysis of the firm:
-Macro-level PESTEL analysis
-Industry environment: Porter’s five forces
-Competitive environment
-Strategic group analysis
Perform an internal analysis of the firm using the resource-based view:
-What are the firm’s resources, capabilities, and competencies?
-Does the firm possess valuable, rare, costly to imitate resources, and is it organized to capture value from those resources: VRIO analysis?
-What role do leaders play in driving innovation?
Analyze the firm’s current business-level and corporate-level strategies:
-Business-level strategy: product market positioning
-Corporate-level strategy: diversification
-International strategy: geographic scope and mode of entry
-How are these strategies being implemented? Examine how the firm incorporates sustainability into its planning.
-How does innovation drive strategy and contribute to competitive advantage?
Analyze the firm’s performance:
-Use both financial and market-based measures.
-How does the firm compare to its competitors as well as the industry average?
-What trends are evident over the past 3 to 5 years?
-Consider the perspectives of multiple stakeholders” internal and external.
-How does the firm possess a competitive advantage? How can it be sustained?
Be sure to include an introduction and a conclusion. Your assignment should be at least four pages. Use at least six sources to support your assignment; the course text must be used as a source for this assignment. Use APA Style to format this assignment and all references and citations.
In Unit I you selected a firm with global operations and discussed the key point
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