In many organizations, the
assignment and completion of projects are increasingly completed in months or
years. Technology, such as teleconferences, video-teleconferences, and computer
technology, has allowed organizations to reduce the costs of sending employees
cross-country or overseas. To succeed in this environment, you must adapt and
react to changing business dynamics in the marketplace. This assignment
provides the experience to help you learn to develop a dynamic marketing plan.
Instructions
You
will consider a new product that does not exist and is not an iteration of an
existing product. The product does not have to be realistic (e.g., a flying car)
but should be of interest to a specific target market. Then, consider a Fortune
500 company that might produce the product. Seek approval from your instructor about
the company/product chosen before you begin work. The marketing plan has four assignments.
Assignment 4 – Module
8
Marketing Plan: Final Plan
6.1.
Product Strategy
6.2.
Price Strategy
6.3.
Promotion Strategy
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