Executive Memo
Transcript
A concern has been
raised that this digital transformation initiative may negatively impact your
company’s customers. You have discuss this concern with your supervisor. You
have been told that the executive vice president over marketing has expressed
concern related to such an issue as well. This is not surprising.
The Assignment
Listen to the
video on Customer Service vs Customer Experience(Week 5 Reading and
Supplemental Materials).
Create a one
to two-page executive memo to address the concerns of the company you
selected in Week 3. As a manager, you will present this memo to the
executive team.
Analyze and
examine at least three (3) customer or client concerns/issues that may
negatively impact this digital transformation (refer to the Week 3 assignment
video).
For each
concern or issue, assess how they will be
addressed/eliminated/transformed, as appropriate. Be sure to provide
real-life examples from other companies to support your position.
*All external sources must be appropriately cited in APA format.
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DeVry recognizes the importance of AI as a tool for learning and its
responsible use in the classroom. Before using any Generative AI tools (e.g.
ChatGPT, Grammarly Go, Bard, Dall-E, etc.), you must get specific permission
from your professor. Any assignment going through Turnitin will now be
identified if there was use of Generative AI.Executive Memo
Transcript
A concern has been
raised that this digital transformation initiative may negatively impact your
company’s customers. You have discuss this concern with your supervisor. You
have been told that the executive vice president over marketing has expressed
concern related to such an issue as well. This is not surprising.
The Assignment
Listen to the
video on Customer Service vs Customer Experience(Week 5 Reading and
Supplemental Materials).
Create a one
to two-page executive memo to address the concerns of the company you
selected in Week 3. As a manager, you will present this memo to the
executive team.
Analyze and
examine at least three (3) customer or client concerns/issues that may
negatively impact this digital transformation (refer to the Week 3 assignment
video).
For each
concern or issue, assess how they will be
addressed/eliminated/transformed, as appropriate. Be sure to provide
real-life examples from other companies to support your position.
*All external sources must be appropriately cited in APA format.
Generative AI Use Policy
DeVry recognizes the importance of AI as a tool for learning and its
responsible use in the classroom. Before using any Generative AI tools (e.g.
ChatGPT, Grammarly Go, Bard, Dall-E, etc.), you must get specific permission
from your professor. Any assignment going through Turnitin will now be
identified if there was use of Generative AI.
Executive Memo Transcript A concern has been raised that this digital transforma
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