Design appropriate visuals for inclusion on the website and/or in videos and social media posts. You must create three different types of visuals. As with the Web pages and video, the graphical content developed here should help ″bend attitudes.″ The visuals should contribute to or correspond to the overall message of the campaign and should be attractive. It would help to incorporate any catch phrases you have developed for your campaign and/or your campaign′s hashtag. Do the following:
Create a logo for the social media campaign. Visuals should adhere to good visual design and good rhetorical design, and it should be integrated with the theme of your campaign. (See the Technology Tools Guide for info on how to create a logo.)
Using concepts from this course, provide a 250-500-word rationale for the logo design decisions that were made.
Create an infographic. Infographics should also adhere to good visual design and rhetorical design, and should include added elements that are informative and persuasive. Your infographic should strike a balance between typical features of this genre/sub-genre and adapting the genre to meet the needs for your particular campaign. (See the Technology Tools Guide for info on how to create an infographic.)
Using concepts from this course, provide a 250-500-word rationale for the infographic design decisions that were made.
Create a picture or other visual to be used on social media. Visuals should adhere to good visual design and good rhetorical design to further the interests of your campaign.
Remember to think about your audience(s) and the attitude(s) you would like to foster. (See the Technology Tools Guide for info on how to create other visuals.)
Using concepts from this course, provide a 250-500-word rationale for the visual design decisions that were made.
There is a link to the “Technology Tools Guide” at the end of these directions. Use the Creating an Infographic and Logo Creation sections of this guide to help you become familiar with how to create visual graphics. The graphic creation tools the guide recommends are much less daunting than you might imagine. Anyone with very basic technology experience will be able to produce simple, but high quality graphics. Remember, you are to use principles of visual rhetoric in creating your visuals, but you are not required to produce overly complex visuals or purchase expensive equipment.
The three visuals should be submitted in one document. You may copy and paste the URL below to see the “Technology Tools Guide.” Refer to the section on creating a PDF for assistance on how to create a PDF. Or submitting them as a Word doc is also appropriate.
This assignment uses a scoring guide. Please review the scoring guide prior to beginning the assignment to become familiar with the expectations for successful completion.
Prepare this assessment according to the guidelines found in the APA Style Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.
To access the ″Technology Tools Guide″, copy and paste this URL to your browser.
http://lc.gcumedia.com/eng508/technology-tools-guide/v1.1/documents/technology-tools-guide.pdf
Design appropriate visuals for inclusion on the website and/or in videos and soc
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