Create a PowerPoint presentation to present to the marketing team of your New Shoes company to present a profile for your New Shoes consumer for the domestic and foreign markets using the criteria below.
When Creating your Cultural Profile include the following elements:
Cultural Types
Subculture
Social class
Communication (verbal and non verbal) that can impact the Marketing process
Social ( networks, family, roles and status)
Personal (age and life cycle stage, occupation, economics, lifestyle, personality)
When Creating Your Psychological Profile include the following elements:
Consumer Perception of the product/service
Why do consumers purchase this particular product/service? (motivation)
What are your consumers’ needs, wants, desires, and fears?
What are your consumers’ beliefs and values that may influence the purchase?
Your PowerPoint presentation should be at least 8 slides in length (not including the Title page and Reference page). Ensure that your sources are properly cited using APA formatted guidelines and include professional graphics.
The BU220 Unit1 PPT Template
Download BU220 Unit1 PPT Template
[PowerPoint] is provided to assist you with successfully completing this assignment.
An example of a successful reference slide with several web pages and an academic journal article is linked below.
You may also use the Learner Resources from this unit.
THIS IS A VIDEO OF WHAT IS EXPECTED FOR THE ASSIGNMENT: https://youtu.be/PtXYBO3oThw
Create a PowerPoint presentation to present to the marketing team of your New Sh
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