Choose ONE company in any country.
Evaluate the current operation and situation of this company by carrying out internal and external environmental analyses using appropriate international marketing theory. Using secondary research of the organisation/company and country, you are also required to evaluate the wider and competitive environments.
Based on the Task No. 2 analysis, research and suggest ONE NEW foreign market of your choice (this means that the company does not currently operate in this country) using international market research theory and justify why this country is a good/bad market to enter.
Providesuggestionsforsegmentation,targetingandpositioningofyourchosen organisation, to allow the company to grow and sustain competitive advantage in the country identified in Task No.3.
[Further details are provided in the Assessment Instruction folder on Moodle. Access the Assessment Brief workbook and use the different pages in the workbook. Fuller details will be given in the Assessment Live Session].
Choose ONE company in any country. Evaluate the current operation and situation
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