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Study and analyze the attached Case. Make use of the financial data provided in the Case. At a minimum, your write-up must include answers to the following questions:
What are the major Financial Markets? Which of these Financial Markets have been used by J. C. Penney in the past and which are being suggested for the upcoming financing?
Who are the major participants in these Financial Markets? Which sources of funds have been accessed by J. C. Penney in the past and which sources would be accessed in some of the proposed financing alternatives?
Develop an outline which makes clear the variety of alternatives available to J. C. Penney for long-term fixed dollar financing.
What is driving the introduction of innovative financing techniques in Capital Markets?
Your submission comprises a 3-page write-up of your Case analysis.
Your case analysis will be graded as follows:
Introduction/Case Summary: 10
Application of course concepts: 30 points
Completeness of answers: 40 points
Accuracy of application of Case details: 20 points
Caution: Due to COPYRIGHT LAWS, please DO NOT download nor share the case with a
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