Branding – luxury/expansive/influencers
Brand awareness –
Association with celbrities
How has Hermes association or collaboration with celebrities/product quality something about branding
Focus
Hermes using influences to solidify luxury brand image of exclusivity
Tasks
Tell me how Hermes use influencers
Who?
What products?
How is it exclusive?
What is the brand image?
Compare to other luxury brand
Maybe in Asia?
What timeline?
sources do not have to be about Hermes
General docs:
Fashion brands use of influencers
Luxury brand marketing strategies
Teacher had time to reflect on my research question today and your research in general
Research question: To what extent has Hermes use differentiation promotion of product solidified its luxurious brand image
Exclusivity is Hermes’ main thing i.e. it’s like AIS and education. Could you try and consider focusing in on a specific strategy on a specific product of Hermes instead.
For example this is a specific decision by Hermes: In 2014, two classic scarves (Ex-libris and Peuple du vent) were extended to cowgirl bandana sizes to emulate the great American West tradition
Branding – luxury/expansive/influencers Brand awareness – Association with celb
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