Assessment brief/s:
Jaguar Land Rover Automotive Plc is the holding company of Jaguar Land Rover Limited which is a British multinational automobile company, a manufacturer of luxury vehicles and sport utility vehicles. The company is planning to expand to other markets of the world and has approached you as a consultant.
1. Conduct an internal and external analysis of the company. Analyse the business environment (both micro and macro) of the UK using appropriate models. (1500 words)
2. Using the analyses that was conducted in task 1 (above), use any appropriate strategic models of your choice to design an appropriate business strategy for the company focusing on the next 3 years. (1500 words)
3. Using the Force Field Analysis, explain the challenges associated with the recommended strategies and how to overcome them.
(600 words)
NOTE: Please use the remaining word count (400) for introduction (200 words) and conclusion (200 words)
See below for the full explanation of the marking criteria.
The Topic/title
Assessment brief/s: Jaguar Land Rover Automotive Plc is the holding company of
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