As you use the rubric as guide (template) to your case analysis please address (answer) the following case question (issues) below as an integral part of your case analysis:
1. What could be an appropriate marketing mix (the 4 Ps) that can derived from the research? Explain. What are the managerial implications of the results that can help Manan Shah design the marketing program? Explain.
Additional Instructions
Only answer the question above. I also need thie question summarized. Please submit your completed work as one document on canvas in a Word document or pdf document. Your paper should have an Executive Summary. The format and length of your completed work should be as follows: 12 font size, typed, plain texts, single-spaced, and 5-7 pages limit excluding the executive summary. Your analysis should be based solely on the facts, information and data given in the case only. Do not research the case or use research information to answer or respond to the case requirements. The Executive Summary should be not less than a half-page and not more than one page. Please present your work in paragraph form. DO NOT submit your work in outline form. A paper submitted in outline form WILL NOT be accepted and a ZERO grade will be assigned to the paper.
* 4 Ps=Product, Price, Place, and Promotion.
As you use the rubric as guide (template) to your case analysis please address (
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