As marketing consultants, we are creative problem-solvers. Clients come to us wi

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As marketing consultants, we are creative problem-solvers. Clients come to us with a problem or
challenge and look to us as experts and partners to study the problem, gather and analyze data, and
propose recommendations to help them improve some aspect(s) of their business and better serve
the needs of their target market(s). In this CB Strategic Brief Assignment, you will have the
opportunity to put into practice everything we are learning this term – from our textbook and
learning resources to our explorations and applications. This assignment gives you hands-on
experience in marketing consulting for a real-world client.
Marketing consulting projects come in all shapes and sizes. Sometimes projects are long,
multi-phased assignments to develop comprehensive marketing plans that may take several
months to complete. Other times, clients are looking for specific tasks, “quick wins,” or solutions
that may take you or your team only a few days. In addition, collaborators and clients are not
always working beside you – often you will face challenges of limited time, remote teams, cultural
differences, asynchronous work schedules, and different time zones. Welcome to the challenging
and interesting world of marketing consulting, where variations in scope, intensity, and
deliverables for client projects are a typical part of the everyday job

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