Answer the following questions in your own words. Clearly label each answer 1-3:
Describe Zara’s strategy/business model, focusing on 3-4 elements that differentiate Zara from competitors such as Gap, H&M, and Shein in the retail fashion industry.
Describe specific ways Zara uses information technology to enable the strategy/business model elements you identified above. Remember to consider not only the hardware and software used by Zara, but the information that is produced and how that information enables Zara’s decision making throughout its value chain (e.g., what products to offer, how much to manufacture, etc.)
Do you think Zara’s strategy/business model is succeeding? Provide credible support for your position (e.g., financial data, operating metrics, industry analyst opinions, brand rankings). Use APA style to cite your sources. Note that the fiscal year (FY) of Inditex (Zara’s parent) ends January 31, so for financial data please be sure to use the latest time periods that are publicly reported (FY 2023); Table 4.1 in our text shows Inditex data for FY 2019. Hint: For financial data, look at year-over-year trends in income statement and balance sheet results, and note that Inditex reports its financial data in euros.
Resources:
https://2012books.lardbucket.org/books/getting-the-most-out-of-information-systems-v1.4/s07-zara-fast-fashion-from-savvy-s.html
https://www.inditex.com/itxcomweb/en/investors/finance#results-presentations
Answer the following questions in your own words. Clearly label each answer 1-3:
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