All in text citations must include author and page number!
Assigned Readings:
-The New and Complete Business of Licensing: The Essential Guide to Monetizing Intellectual Property
Chapter 13: Marketing and Promoting Licensing Properties and Licensed Products.
Chapter 14: Protecting Licensed Properties.
-https://issuu.com/fellipecruz/docs/brand_guidelines_mp
-https://licensinginternational.org/news/discernment-in-licensing-and-enforcement/
-https://www.businessoffashion.com/articles/news-analysis/gucci-wins-latest-round-in-legal-battle-with-forever-21/
Week 6 Discussion Board B: Intellectual Property
Intellectual Property
Please respond to the following prompts:
Intellectual Property can be many things – a logo like the Nike Swoosh, an illustration like Hello Kitty, a person’s image like Elvis Presley, or a piece of music like “Say My Name”. Think about examples you’ve found either in the week’s assignments or in daily life where IP has been unethically or illegally used. Show examples of the infraction and discuss one of the following:
How could the infraction be resolved in a positive way?
Is the infraction in any way a positive thing for the brand?
What punishment would be appropriate?
Are there ways the brand can make sure such infractions don’t happen in the future?
Guidelines
Your initial considered and substantiated response should be 100-200 words in length, reflecting on the prompt above.
Posts should be written in language appropriate to business, with APA references where appropriate.
All in text citations must include author and page number! Assigned Readings: -T
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