After you’ve read about the difference between seeing and looking in chapter five of the textbook (“Visual Rhetoric: Thinking about Images as Arguments”), study the vintage ad below. First, identify what you see and write it down here in a few sentences in a paragraph. Consider both the visuals as well as the words (you can “see” words, too, you know). Then, in a second paragraph with more detailed sentences, dig deeper into your brain, and really look at the ad and analyze the symbolic, metaphorical, social, and/or cultural meanings in the images being used (and words, how they are presented visually to add “oomph” to their meaning). Consider how and in what way the ad is trying to “psyche” the viewer into buying the product or accepting an idea with its visual strategy. Since it is a vintage ad, there are probably some things being “presented” that seem out of date in terms of the product and the idea behind selling it. You don’t have to be shy about what you yourself see here; if you’re offended, appalled, delighted, confused, etc. say so, but explain why.
Woman and Marlboro Man
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After you’ve read about the difference between seeing and looking in chapter fiv
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