After defining your Smart Marketing framework and the High Value Audience, you’ll analyse the
current customer journey for this HVA. How is the DJ company (based in the Netherlands) servicing this HVA at the moment, if
at all? Which touchpoints can they either optimize or add to create a relevant omnichannel
experience for this HVA
Now the question is how can, or should,
we put a value on our marketing activities? Relevant questions related to measurement, attribution
and financial implications could for example be:
– To end up with more leads in the conversion phase, we need to create more awareness
through channels X, Y and Z. How do we measure the impact of these awareness campaigns?
– How can we determine which marketing channel works well to reach business success via the
HVA?
– If we are not using a specific marketing channel yet, for example TikTok or Digital Out Of
Home, how can we define KPI’s to measure its worth?
– How do we make sure we invest our marketing budget well?
– How much do we spend in every phase of the customer journey on each channel and why?
Challenging questions indeed, but with the help of Google Analytics and SalesForce you can get
some insights which might help you.
the hva (high value adience) are the Belgian customers
https://thedjcompany.nl/
After defining your Smart Marketing framework and the High Value Audience, you’l
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